Technical Writing

There are few things I’m more passionate about in my career than conveying complex information in a clear, concise, and accessible manner. From creating in-depth automotive learning content to crafting manuals and feature-dense product reviews, I love the challenge of simplifying technical concepts into plain language for the everyday consumer.

Client: General Motors

Industry: Auto
Agency: MRM
Project: GM Owner Center Learn About Platform Redesign
Role: Writer

As lead writer, I worked closely with our content strategy and UX teams to develop creative guidelines promoting user-centered experiences. I provided all category and subcategory descriptions, as well as site microcopy and UI text, and completed content reviews to ensure consistency with editorial guidelines. Throughout the project, I also took part in defining the site’s information architecture, collaborative prototyping and making iterative improvements. The work below demonstrates a typical user flow, using the Driving and Performance support topic as an example.

Client: General Motors

Industry: Auto
Agency: MRM
Project: Content Management System (CMS) Manual
Role: Writer

As the team subject matter expert on GM’s content management system, I provided regular training sessions for new employees and even clients. I wrote this user manual to help facilitate onboarding and familiarization with the CMS tool during these trainings. It provided step-by-step guidance and offered resources for additional help to speed up efficiencies. Ultimately, this manual was used in several GM markets, including South America and the Middle East.

Client: Efel USA

Industry: Retail
Agency: In-house marketing @ Woodland Direct
Project: Product Review
Role: Writer

Technical product reviews are vital for customers and manufacturers in fostering a sense of transparency and consumer trust. As part of my role with Woodland Direct, I conceptualized, researched, wrote and edited a series of product reviews like this one. Besides using SEO to help boost targeted product sales, I translated the product's specifications and features into plain language and used a scannable list format to help make the purchasing process easier.