With an average attention span of just over 8 seconds, it’s more important than ever to know how to pack a punch with a subject line. Or how to make an email scannable, actionable and easy to understand. Emails are a great way to develop a personalized relationship with your audience and maintain steady engagement through data-powered insights. And I can help you do that.
Client: Buick
Industry: Automotive
Agency: MRM
Project: CRM - Monthly Buick eNews
Role: Writer
This Buick eNews series serves as a great example of how to make regularly timed emails stand-out in your inbox. The introductory content is fun and engaging, providing ideas for summer that also put the Buick line-up front and center. It’s also targeted to specific audience segments by their vehicle’s YMM, which allowed us to deliver personalized learning content and recommendations and make sure the right messages reached the right people.
Client: Navy Federal Investment Services
Industry: Financial
Agency: MRM
Project: Digital Investor Email - Creative Test
Role: Writer
For this testing campaign, we wanted to learn how to utilize our new audience segments most effectively and reach them with the right products and messaging. To do this, we designed a creative test to see if the brand’s existing Champion emails or our Challengers would provide better results. As the writer, I focused on providing scannable copy and a warm, approachable tone—because investing shouldn’t be complicated.
Our testing revealed that our Challenger emails brought in significantly higher product uptake rates than the Champion emails. This email above had uptake rates that went up by 201%.
Client: GM
Industry: Automotive
Agency: MRM
Project: Cross-Divisional Lead Recontact Email
Role: Writer
This email targeted former owners of GM vehicles in an attempt to bring them back into the sales funnel. We wanted to make them feel valued and show that we understood their needs. I’ve written each section to be in line with the individual brand identities, demonstrating that I’m able to tailor the message for different audiences, purposes, and platforms.
